Our Story

We noticed something shocking.

Young people leave school without understanding money. And the results are real: debt, anxiety, missed opportunities — and a generation being set up to struggle financially.

For the first time in modern history, 18–30 year olds are on track to be poorer than their parents.

That needs to change.

Why we built Valuto

Valuto was started by young entrepreneurs who believe money education shouldn't be boring, intimidating, full of jargon, or locked behind privilege.

We built Valuto to make it fun, simple, exciting, modern, and empowering. Because every young person deserves a fair shot at financial confidence.

BoringFun
IntimidatingSimple
Full of jargonExciting
Locked behind privilegeEmpowering